We think a low minimum to open an account is a real advantage when you’re just starting out. That’s because you can start with…say, $500, and then add to your balance over time with monthly or annual contributions to your account. For most people, the hardest step in investing is just getting started, so we prefer brokers who have a low minimum to open an account and place a trade, so as to avoid a potential roadblock on the way to saving and investing.
Markets will fluctuate, that’s a fact and a reality you will face and not all stocks bounced back at the same rate. The last decision you need to make is to understand which stock fit best in your portfolio. As mentioned earlier, are you either in the accumulating or retirement phase of your life. Each of those phases may have a different strategy that will guide you make the final decision for which stock to buy.

During your wealth accumulation stage, consider over-weighing stocks that pay low or no dividends. Lower yielding stocks tend to be safer, have greater growth potential, eventually leading to bigger dividends later, and save you on taxes (by allowing you to defer tax on unrealized capital gains rather than paying tax on dividend, a form of forced distribution).[38]


Stock mutual funds or exchange-traded funds. These mutual funds let you purchase small pieces of many different stocks in a single transaction. Index funds and ETFs are a kind of mutual fund that track an index; for example, a Standard & Poor’s 500 fund replicates that index by buying the stock of the companies in it. When you invest in a fund, you also own small pieces of each of those companies. You can put several funds together to build a diversified portfolio. Note that stock mutual funds are also sometimes called equity mutual funds.

Most Wall Street pundits will tell you it's impossible to time the stock market. While it's unrealistic to think you'll get in at the very bottom and out at the very top of a market cycle, there are ways to spot major changes in market trends as they emerge. And by spotting those changes, you can position yourself to capture solid profits in a new market uptrend and keep the bulk of those gains when the market eventually enters a downturn.
If you want to turn a modest salary into a comfortable retirement income, you’ll likely have to invest in some way. Many employees get investing opportunities through their employers via a 401(k). If this is you, it’s important to take advantage of the educational resources your company offers. Aside from this, do your homework before investing your hard-earned money, and avoid plans that charge high fees. Check out our 401(k) calculator to see how your contributions can help you be ready for retirement.

Here at The Ascent, our passion is providing expert reviews that highlight the things that actually matter when making decisions that affect your personal finances. We've published thousands of articles that have appeared on sites like CNN, MSN, and Yahoo Finance, and sometimes we even get talked into putting on a tie to appear on TV networks like CNBC and Fox. But don't worry: you'll find that our reviews are all jargon-free and written in plain english. As investors who manage our own portfolios through online brokerage firms, we have personal experience with many of the most popular online brokers which informs our view on brokers, how they compare, and pitfalls to look out for.
Which broker offers the best education in a mobile app? For beginners looking to learn through their mobile app, I'd recommend Fidelity or TD Ameritrade. Fidelity has done an excellent job integrating mini-courses into its app, which include quizzes too. Meanwhile, TD Ameritrade does a great job making its video library available with simple filtering by topic. Compare TD Ameritrade vs Fidelity.
For instance, if you purchased an S&P 500 ETF, you are only buying one “thing”. However, that ETF owns stock of all 500 companies in the S&P, meaning you effectively own small pieces of all 500 companies. Your investment would grow, or decline, with the S&P, and you would earn dividends based on your share of the dividend payouts from all 500 companies.
You editors of these financial info pieces should STOP saying that tax deferred means NO taxes incurred as you did in the last sentence. I have read this over and over in various info articles and it is NOT correct. You will pay the taxes, just not annually, you wait until you take distributions; but you will pay taxes on tax deferred accounts such as IRA at some point. To DEFER is to DELAY or POSTPONE not eliminate!
Your asset allocation should vary based on your stage of life. For example, you might have a much higher percentage of your investment portfolio in stocks when you are younger. Also, if you have a stable, well-paying career, your job is like a bond: you can depend on it for steady, long-term income. This allows you to allocate more of your portfolio to stocks. Conversely, if you have a "stock-like" job with unpredictable income such as investment broker or stock trader, you should allocate less to stocks and more to the stability of bonds. While stocks allow your portfolio to grow faster, they also pose more risks. As you get older, you can transition into more stable investments, such as bonds. [11]
Hiring human brokers to make phone calls and sell clients on investing is costly. Because discount brokers avoid this cost, they can pass on the advantage to customers in the form of lower commissions. A simple rule in the financial world is that clients pay the brokers’ expenses, so the lower the brokers’ expenses, the lower the fees and commissions.

Still, it's easy to debate whether a Roth IRA, a CD, an ETF or a mutual fund is best for your needs. That's why new investors may also want to seek out a financial advisor. While you might abhor the thought of paying fees for financial advice, the argument for turning to an advisor is that a professional is far more knowledgeable than a novice investing as a beginner, and can help you make far more money than what you spend in commissions or fees. Generally, you'll pay an annual percentage of your managed assets. Usually, it's around 1 percent, although some advisors charge less, and some charge as high as 2 percent. If you're unsure whether a prospective advisor is qualified, you can use FINRA BrokerCheck (brokercheck.finra.org), a search engine that provides information on current and former brokers and brokerage firms registered with the Financial Industry Regulatory Authority.


Consider investing mainly in stocks but also in bonds to diversify your portfolio. From 1925 to 2011, stocks outperformed bonds in every rolling 25-year period. While this may sound appealing from a return standpoint, it entails volatility, which can be worrisome. Add less-volatile bonds to your portfolio for the sake of stability and diversification. The older you get, the more appropriate it becomes to own bonds (a more conservative investment). Re-read the above discussion of diversification.
The Charles Schwab Corporation provides a full range of brokerage, banking and financial advisory services through its operating subsidiaries. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC), offers investment services and products, including Schwab brokerage accounts. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides deposit and lending services and products. Access to Electronic Services may be limited or unavailable during periods of peak demand, market volatility, systems upgrade, maintenance, or for other reasons.
"This book provides a good foundation for the beginning investor who is setting out to venture in the stock market. It tells you in plain English about the fundamentals of stock market and investment strategies to deepen your investing literacy. If you're looking for good advice on which stock to buy and when to sell it, you can find it in this book."—Best Ways to Invest Money Blog
There are many fees an investor will incur when investing in mutual funds. One of the most important fees to focus on is the management expense ratio (MER), which is charged by the management team each year based on the amount of assets in the fund. The higher the MER, the worse it is for the fund's investors. It doesn't end there: you'll also see a number of sales charges called "loads" when you buy mutual funds.
However, do not equate the ease of opening an account with the ease of making good investment decisions. It is generally recommended that beginners speak to a qualified financial advisor. New investors should read "The Intelligent Investor" by Benjamin Graham. Smart investing can be highly satisfying so take it slow, do your research, and seek out an advisor that has your best interests in mind.

Since stock prices can be volatile, it is unwise to invest too heavily in any one company or sector (such as energy, technology, finance, etc.). Diversify to minimize risk, and adjust your asset allocation periodically to reflect either changes in the stock or changes in your needs (this is known as rebalancing your portfolio). A rough rule of thumb is to invest your age in bonds or more conservative investments, and the rest in stocks (at age 25, keep 75% of your investments in stocks). Even though stocks typically shine over the long haul, they can be quite risky over the short run. That is why savvy investors distribute some of their capital into other asset classes such as bonds, real estate and money markets.

* Merrill Edge was one of 14 brokers evaluated in the Barron's 2019 Best Online Broker Survey, February 22, 2019. Barron's evaluated firms in — the trading platform, usability, mobile, research, education, news, information, international offerings and retirement/divided-related services—to rate the firms. Merrill Edge earned an overall score of 28 out of a possible 50. All costs assume customer has a minimum of $100,000 in assets with broker. Occasional Trader: six stock and two options trades per month. Assumes customer qualifies for 100 $0 stock trades per month through Preferred Rewards Platinum Honors. If not, occasional fee is $70.60 per month. Learn more at http://webreprints.djreprints.com/55958.html. Barron's is a trademark of Dow Jones & Co., L.P. All rights reserved. Reprinted with permission of Barron's. Rankings and recognition from Barron's are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement.
Most online brokerage firms charge between $7 and $10 per trade. Though this does not sound like much, commissions can have a big impact on small accounts. For example, say you have $1,000 to invest in a single stock. Your buy and sell orders will each cost you $10, resulting in a transaction cost of $20. This equates to a 2% reduction in your actual returns. Once you start factoring in the costs, your profit may very well not justify the risk of trying to pick an individual stock, if you are investing a small amount in a taxable account.
Select your investments. Your "risk and return" objectives will eliminate some of the vast number of options. As an investor, you can choose to purchase stock from individual companies, such as Apple or McDonalds. This is the most basic type of investing. A bottom-up approach occurs when you buy and sell each stock independently based on your projections of their future prices and dividends. Investing directly in stocks avoids fees charged by mutual funds but requires more effort to ensure adequate diversification.
Brokers are either full-service or "discount." Full-service brokers, as the name implies, give the full range of traditional brokerage services, including financial advice for retirement, healthcare and everything related to money. They usually only deal with higher net-worth clients, and they can charge substantial fees, including a percent of your transactions, a percent of your assets they manage and a yearly membership fee. It's common to see minimum account sizes of $25,000 and up at full-service brokerages.
Popular financial goals include buying a home, paying for your child’s college, amassing a “rainy day” emergency fund, and saving for retirement. Rather than having a general goal such as “own a home,” set a specific goal: “Save $63,000 for a down-payment on a $311,000 house.” (Most home loans require a down payment of between 20% and 25% of the purchase price in order to attract the most affordable interest rate.) [3]

1. Target Date Retirement Fund: A target date retirement fund enables investors to get instant diversification with just one mutual fund. These funds take your contributions and split them among multiple stock and bond mutual funds. In addition, there is no need to rebalance your investments as you age. Target date retirement funds adjust the allocation between stocks and bonds as the investor nears retirement.


Since Betterment launched, other robo-first companies have been founded, and established online brokers like Charles Schwab have added robo-like advisory services. If you want an algorithm to make investment decisions for you, including tax-loss harvesting and rebalancing, a roboadvisor may be for you. And as the success of index investing has shown, if your goal is long-term wealth building, you might do better with a roboadvisor.

One of the problems with investing in individual stocks, however, is that it’s incredibly difficult to know which stocks will perform better than others. Unless you’re Warren Buffet or a similar Wall Street wizard (and, in fact, even they get it wrong much of the time), chances are good that you might as well just throw a dart at the financial section of the newspaper and buy whatever the dart lands on.


In third place, earning a recommendation based on its platform alone, is E*TRADE. E*TRADE's web-based trading platform, Power E*TRADE, is a great environment for any beginner stock trader. It's easy to navigate, fast, and includes usability upgrades perfect for new investors like paper (practice) trading. Use E*TRADE's website to conduct research, watch educational videos, and read a large selection of articles covering the full spectrum of investment-related topics. Read full review


Something that might be confusing for new investors is that real estate can also be traded like a stock. Usually, this happens through a corporation that qualifies as a real estate investment trust, or REIT. For example, you can invest in hotel REITs and collect your share of the revenue from guests checking into the hotels and resorts that make up the company's portfolio. There are many different kinds of REITs; apartment complex REITs, office building REITs, storage unit REITs, REITs that specialize in senior housing, and even parking garage REITs.

We do receive compensation from some partners whose offers appear here. That's how we make money. Compensation may impact where offers appear on our site but our editorial opinions are in no way affected by compensation. The Ascent does not cover all offers on the market. Our commitment to you is complete honesty: we will never allow advertisers to influence our opinion of offers that appear on this site.
Schwab Trading Services™ includes access to StreetSmart® trading platforms, the Schwab Trading Community, and Schwab trading specialists (a Schwab brokerage account is required). There are no fees to use Schwab Trading Services. Other account fees, optional data fees, fund expenses, and brokerage commissions may apply. Schwab reserves the right to restrict or modify access at any time. Schwab brokerage account online applications that have the “Schwab Trading Services” box checked will automatically be enrolled. For questions, call 888-245-6864 to speak to a Schwab Trading Services representative.
Actually, scratch that. Here's a better question: What company do you love? Are you a devoted buyer of Chevrolet trucks? If so, then maybe General Motors (NYSE:GM) is the stock for you. Were you first in line when Guardians of the Galaxy 2, Rogue One, or Beauty and the Beast opened at the cineplex? Then maybe you should take a look at Disney (NYSE:DIS) stock. Disney owns the Marvel, the Star Wars, and, of course, the Disney movie franchises.
How frequently you plan to trade. At most brokers suitable for new investors, stock trading commissions run between $5 and $10. Low commission costs will be more important to active traders, those who place 10 or more trades per month. (Learn more about the ins and outs of stock trading.) Infrequent traders should steer clear of brokers that charge inactivity fees.
When it comes to investing, time is your most powerful tool. The longer your money is invested, the longer it has to work to create more money and take advantage of compound growth. It also makes it far less likely that one harsh market downturn will negatively impact your wealth as you’ll have time to leave the money invested and recover its value.
Buy companies that have little or no competition. Airlines, retailers and auto manufacturers are generally considered bad long-term investments, because they are in fiercely competitive industries. This is reflected by low profit margins in their income statements. In general, stay away from seasonal or trendy industries like retail and regulated industries like utilities and airlines, unless they have shown consistent earnings and revenue growth over a long period of time. Few have.
Another key metric to look at is return on equity, which measures a company's ability to turn capital into profits. Return on equity is calculated by taking a year's worth of earnings and dividing that figure by the average shareholder equity for that year. If that number is 15%, for instance, then 15 cents worth of assets are generated for every dollar investors put in. Again, you'll want to compare that number to other companies in the industry to see how it stacks up.
When looking for an advisor, choose one who charges you a flat fee for advice, not one who is paid a commission by the vendor of an investment product. A fee-based advisor will retain you as a happy client only if his/her advice works out well for you. A commission-based advisor's success is based on selling you a product, regardless of how well that product performs for you.
Consider this: The average length of a job search is 40 weeks. For every week you're unemployed, you're missing out on each day's pay you aren't earning over a five-day work week. Studies have found that a professionally written resume is guaranteed to get you more interviews to land the job you want, faster. Even if this shortens your job search by just a day or two, you've made your money back, and then some. Think of it as an investment in your earning power.
It’s a useful skill to be able to appropriately value, understand, and invest in a business, and it’s an ability worth cultivating. If we continue to detach ourselves from having any sort of active role or oversight in the largest businesses around the world, I think we’ll find ourselves with similar problems that we’ve found ourselves in with our food.
There’s good news: You largely can, thanks to robo-advisors. These services manage your investments for you using computer algorithms. Due to low overhead, they charge low fees relative to human investment managers — a robo-advisor typically costs 0.25% to 0.50% of your account balance per year, and many allow you to open an account with no minimum.
×